UMax Rating App Revenue

An AI-powered app called UMax that rates users' appearance and provides personalized improvement recommendations. The app has achieved $6M ARR by monetizing through weekly subscriptions and product recommendations.

Key Components:

• Core Product Features:

  • Users submit photos (front and side profile)
  • AI scores various facial features (jawline, skin quality, masculinity)
  • Provides overall attractiveness score and potential score
  • Offers personalized improvement recommendations

• Monetization Strategy:

  • $3.99/week subscription model
  • Product recommendations with Amazon affiliate links
  • Users often subscribe after initial score reveal

• Growth & Distribution:

  • Found product-market fit in Reddit grooming communities
  • 3.5M downloads achieved
  • Targets appearance-conscious male demographic
  • Simple UX with one button per screen

• Content Strategy:

  • AI-powered chat interface for advice
  • Daily progress tracking
  • Preset questions with automated responses
  • Personalized "glow up" routines

• Market Opportunity:

  • Taps into growing male beauty/grooming market
  • Follows Korean beauty market trends
  • Capitalizes on shifting attitudes toward male appearance enhancement
  • Built by growth expert observing Reddit trends

The founder identified organic behavior in Reddit communities and productized it with AI technology, creating a simple but effective solution for appearance-conscious users.