Business Book Club Community
Share
Sam started a business book club called AntiMBA.com that grew to 10,000 email subscribers by creating a focused community around business book discussions.
Key Points:
-
Initial Launch Method:
- Posted an ad on Craigslist advertising a business book club
- Targeted people interested in reading and discussing business books
- Created a selective filter that attracted business-minded individuals
-
Community Dynamics:
- Sam was the only one who actually read the books
- He essentially taught/presented the books to the group
- Created connections with like-minded business people (including meeting Sieva and Ryan Hoover)
-
Growth Strategy:
- Used what Shaan calls the "magnet method"
- Created a niche that attracted exactly the right type of people
- 95% of people would say "hell no" but 5% would say "hell yes"
- Those 5% were exactly the target audience they wanted
-
Results:
- Built an email list of 10,000 subscribers
- Created valuable business connections
- Served as a launching pad for future business relationships
The success came from creating a highly focused interest group that naturally attracted the right type of people, rather than trying to appeal to everyone.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.