Microbiome Skincare Testing

Millu creates personalized skincare products based on analyzing each customer's unique skin microbiome. The company combines microbiome science, AI, and personalization to develop custom formulations that work with the natural bacteria ecosystem living on your skin.

Key Points:

• Product Offering:

  • At-home microbiome collection kit
  • Custom formulated serum and cleanser
  • Personalized skin insights report
  • Monthly subscription for refills and retests

• How It Works:

  • Customer swabs skin and completes lifestyle survey
  • Lab analyzes microbiome sample
  • AI algorithm integrates data to create custom formulations
  • Products adapt through retests and reformulations

• Pricing:

  • $59.95 initial cost (includes test kit, analysis, custom products)
  • $16.95 monthly subscription

• Market Position:

  • Combines two existing approaches:
    • Microbiome testing (like Parallel Health at $200/month)
    • Quiz-based personalization (like Proven Skincare)
  • Currently in beta testing phase
  • Targeting initial group of 50 people

• Competitive Advantage:

  • No direct competitors doing both microbiome testing and personalization
  • Science-driven approach
  • Lower price point than existing microbiome solutions
  • Focus on sustainable packaging (plantable boxes, recyclable materials)