Evil Genius Marketing

A viral marketing scheme that leverages controversial content and social dynamics to drive affiliate sales for 23andMe genetic testing kits. The strategy uses social media to create engagement and funnel users toward making a purchase through affiliate links.

Key Components:

• Viral Hook Creation:

  • Controversial tweet about seeking unvaccinated sperm donor
  • Specific demographic requirements to trigger engagement
  • Photos of attractive "potential recipient" to increase interest
  • Natural insemination requirement to drive more engagement

• Traffic Generation:

  • Tweet received ~3 million views
  • Controversial content drove viral sharing
  • Used specific demographic targeting to increase engagement

• Conversion Funnel:

  • Users DM for more information
  • Sent link requiring 23andMe test results
  • Link contains affiliate code for commission

• Revenue Model:

  • $20 commission per 23andMe kit sold
  • Potential conversion rate of 0.1% of viewers
  • Estimated revenue: ~$60k from single viral tweet

• Key Success Factors:

  • Zero upfront cost
  • Leverages controversial topics for virality
  • Uses social proof and attractive imagery
  • Clear call to action through DMs