Book Repackaging Profits
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Eric Jorgensen created a successful book business by repackaging Naval Ravikant's existing wisdom and tweets into a structured book format called "The Navalmanack", generating significant revenue without creating original content.
Key Points:
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Content Strategy:
- Take existing fragmented wisdom (tweets, content) from thought leader
- Package into organized, easy-to-use book format
- Give away ebook version for free online
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Distribution Approach:
- Leverage thought leader's existing audience
- Use their name/brand recognition
- Don't require original content creation from the thought leader
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Business Model:
- Estimated $3-5M in revenue for author
- Minimal upfront content creation costs
- Thought leader (Naval) gets distribution benefit rather than direct payment
- Takes about a year to properly compile and organize
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Key Success Factors:
- Choose thought leader with fragmented but valuable content
- Add value through organization and packaging
- Align with thought leader who values open distribution of ideas
- Focus on making existing wisdom more accessible rather than creating new content
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.