Zero-Down Egg Carton Success

Sarah Moore's story demonstrates how to acquire and grow a niche business with zero money down, specifically with eggcartons.com. The business shows how someone can succeed by focusing on a simple, unsexy product category.

Key Points:

• Business Acquisition Strategy:

  • Found the business through research with help of 50 interns from Craigslist
  • Acquired with $0 cash down
  • Built into a multi-million dollar business

• Success Factors:

  • Focused on a simple, non-technical business
  • Demonstrated that anyone can teach themselves business
  • Chose a niche, practical product category
  • Stayed focused and under the radar

• Business Model:

  • Specialized in egg carton distribution
  • Built sustainable revenue streams
  • Focused on practical, steady business growth rather than rapid scaling

• Key Takeaway:

  • Shows how a "normal person" can succeed in business without:
    • Raising venture capital
    • Being a tech entrepreneur
    • Having prior business experience
    • Needing significant startup capital