3D Event Planning Marketplace
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A 3D event planning platform called Merri that combines venue visualization with an integrated marketplace for event-related products and services.
Core Product
- Upload and visualize event spaces in 3D
- Drag-and-drop interface for laying out:
- Tables
- Chairs
- Podiums
- Other event equipment
- Similar to "The Sims" style visualization
Business Model
- Subscription fees from event planners
- Affiliate revenue from vendor sales
- Vendor marketplace integration:
- Venues can showcase their spaces
- Vendors can list their rental/sale items
- Event planners can purchase directly through platform
Strategic Advantage
- "Airport Business" model:
- Captive audience of event planners
- Natural purchasing intent while using the platform
- Easy to monetize through integrated marketplace
Target Market
- Event planners
- Wedding coordinators
- Conference organizers
- Venues
- Event equipment vendors
The platform creates value by combining planning tools with purchasing opportunities, similar to how Houzz works for home design ($1B+ revenue through affiliate fees).
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.