Newsletter Revenue Model

Shaan discusses how newsletter monetization differs from traditional news websites, highlighting the potential for higher revenue per user through focused content and direct relationships.

Key Points:

• Newsletter Revenue Potential:

  • 1 million newsletter subscribers can generate $5-10M in annual revenue
  • Much more profitable than equivalent website traffic
  • Direct relationship with readers enables better monetization

• Website Traffic Comparison:

  • 1 million monthly website visitors "ain't shit" revenue-wise
  • Even large sites with 25M+ visits struggle to monetize effectively
  • Website traffic requires much larger volume for similar revenue

• Monetization Advantage:

  • Newsletters solve the tension between clickbait and quality content
  • Email format creates stronger reader relationships
  • More predictable revenue model compared to website advertising

• Content Strategy:

  • Focus on delivering content directly to subscribers
  • Build trust through consistent delivery
  • Avoid chasing viral traffic like traditional news sites