Luxury Athletic Events
Share
29029 is a premium event business that combines the challenge of climbing Mount Everest's elevation with luxury glamping accommodations. The business model focuses on creating an exclusive, challenging experience while maintaining high-end comfort amenities.
Key Points:
-
Event Concept:
- Participants climb a hill multiple times to reach the equivalent elevation of Mount Everest
- Events held in multiple locations including Maine and Utah
- Designed to be challenging - only 25% of participants complete it
-
Premium Positioning:
- High-end pricing (thousands of dollars per participant)
- Includes glamping tent setup
- Luxury camping experience combined with extreme physical challenge
-
Business Strategy:
- Creates exclusivity through:
- High price point
- Difficult completion rate (25%)
- Multiple premium locations
- Combines two trending categories:
- Extreme physical challenges
- Luxury outdoor experiences
- Creates exclusivity through:
This business represents a "barbell sport" strategy where you take an existing activity (hiking/climbing) and make it significantly more challenging while adding premium amenities to create a unique market position.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.