Luxury Habit Prison

A luxury prison-style facility called "Habit Island" where people check in for 42 days to forcefully establish healthy habits through environmental control and peer pressure.

Key Points:

  • Core Concept:

    • Convert an old prison facility into a luxury health facility
    • 42-day program (double the standard 21 days to form a habit)
    • Guests pay hefty check-in fee
    • Remove choice to force habit formation
  • Forced Healthy Habits:

    • Sleep schedule enforcement through facility-wide WiFi control
    • Mandatory cold plunges/cold showers during specific hours
    • Controlled diet with only healthy food options available
    • Forced mindfulness through random WiFi shutoffs
    • Group activities creating peer pressure to participate
  • Positioning:

    • "Prehab" instead of rehab
    • For normal people wanting to level up their habits proactively
    • Focus on health-conscious individuals following influencers like Huberman, Peter Attia
    • Community aspect with everyone working toward similar goals
  • Facility Features:

    • Renovated prison facility with luxury amenities
    • Controlled environment for habit formation
    • Single file activities for group participation
    • No outside food or alternatives to program offerings
04:41 - 06:16
Full video: 44:11
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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