Luxury Habit Prison
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A luxury prison-style facility called "Habit Island" where people check in for 42 days to forcefully establish healthy habits through environmental control and peer pressure.
Key Points:
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Core Concept:
- Convert an old prison facility into a luxury health facility
- 42-day program (double the standard 21 days to form a habit)
- Guests pay hefty check-in fee
- Remove choice to force habit formation
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Forced Healthy Habits:
- Sleep schedule enforcement through facility-wide WiFi control
- Mandatory cold plunges/cold showers during specific hours
- Controlled diet with only healthy food options available
- Forced mindfulness through random WiFi shutoffs
- Group activities creating peer pressure to participate
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Positioning:
- "Prehab" instead of rehab
- For normal people wanting to level up their habits proactively
- Focus on health-conscious individuals following influencers like Huberman, Peter Attia
- Community aspect with everyone working toward similar goals
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Facility Features:
- Renovated prison facility with luxury amenities
- Controlled environment for habit formation
- Single file activities for group participation
- No outside food or alternatives to program offerings
04:41 - 06:16
Full video: 44:11SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.