Landing Page Survey Magnets
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Sam shares how he uses industry surveys as lead magnets to collect emails and generate leads for his business Hampton, a community for founders.
Key Points:
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Survey Strategy:
- Create surveys asking founders sensitive but valuable questions
- Topics include: founder salaries, monthly spending, payroll details, business outlook
- Make surveys anonymous to get honest responses
- Package insights into valuable industry data
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Landing Page Setup:
- Use Hubspot's landing page tool
- List survey questions on the page
- Gate the results behind email collection
- Share landing page on social media platforms
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Lead Generation Process:
- Track traffic sources (Twitter, LinkedIn, etc.)
- Monitor email signups from each source
- Track conversion from email signup to Hampton membership
- Measure revenue generated from survey leads
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Results:
- Successfully collected thousands of emails
- Converted survey leads into Hampton members
- Created trackable revenue stream from survey strategy
- Provided valuable industry insights to community
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.