V Shred Quiz Funnel

V Shred built a $200M revenue business using quiz funnels to sell personalized fitness programs through social media marketing. The model leverages psychological triggers and personalization to convert visitors into customers.

Key Points:

• Quiz Funnel Structure:

  • Simple A/B questions (e.g., "Are you a man or woman?")
  • Progress bar to show advancement
  • Personalized recommendations based on answers
  • Shows transformation photos before selling

• Marketing Strategy:

  • Heavy Facebook ad spend driving traffic to quiz
  • Uses before/after transformations as social proof
  • Quiz creates illusion of personalization
  • Simple binary choices make completion easy

• Revenue Model:

  • $99 price point for personalized program
  • High volume through paid advertising
  • 5M monthly visitors to website
  • Reached $200M in revenue through this model

• Key Success Factors:

  • Simple, engaging quiz format
  • Strong visual proof with transformations
  • Perceived personalization
  • High-converting funnel structure
  • Scale through paid advertising