ADA Compliance Pursuit

A business model that systematically files ADA (Americans with Disabilities Act) compliance lawsuits against e-commerce websites that aren't properly accessible to users with disabilities, similar to how law firms currently target this space.

Key Points:

  • Target Market:

    • E-commerce companies doing over $10M in revenue
    • Companies with accessibility compliance violations
    • New AI companies with potential IP violations
  • Current Market Dynamics:

    • Law firms automate filing these cases
    • Use same 6 plaintiff names repeatedly
    • Cases typically settle for $10-20k
    • Companies usually can't fight it, forced to settle
  • Revenue Model:

    • File multiple cases daily
    • Quick settlements from companies
    • Additional revenue from selling compliance software
      • Companies pay ~$1,000/month for compliance apps
      • Recurring revenue from ongoing compliance needs
  • Business Structure:

    • Operate like existing law firms in this space
    • Automate the process of finding violations
    • Scale by filing cases against multiple companies
    • Focus on clear violations that lead to quick settlements
  • Expansion Opportunity:

    • Apply same model to AI companies
    • Target IP violations (like AI art generation)
    • Focus on gray areas in AI legal compliance

Note: The speaker presents this as a somewhat cynical business opportunity, acknowledging it as a "frivolous lawsuit" concept while noting its proven profitability in the current market.

16:50 - 19:12
Full video: 44:11
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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