ADA Compliance Pursuit
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A business model that systematically files ADA (Americans with Disabilities Act) compliance lawsuits against e-commerce websites that aren't properly accessible to users with disabilities, similar to how law firms currently target this space.
Key Points:
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Target Market:
- E-commerce companies doing over $10M in revenue
- Companies with accessibility compliance violations
- New AI companies with potential IP violations
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Current Market Dynamics:
- Law firms automate filing these cases
- Use same 6 plaintiff names repeatedly
- Cases typically settle for $10-20k
- Companies usually can't fight it, forced to settle
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Revenue Model:
- File multiple cases daily
- Quick settlements from companies
- Additional revenue from selling compliance software
- Companies pay ~$1,000/month for compliance apps
- Recurring revenue from ongoing compliance needs
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Business Structure:
- Operate like existing law firms in this space
- Automate the process of finding violations
- Scale by filing cases against multiple companies
- Focus on clear violations that lead to quick settlements
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Expansion Opportunity:
- Apply same model to AI companies
- Target IP violations (like AI art generation)
- Focus on gray areas in AI legal compliance
Note: The speaker presents this as a somewhat cynical business opportunity, acknowledging it as a "frivolous lawsuit" concept while noting its proven profitability in the current market.
16:50 - 19:12
Full video: 44:11SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.