Create adoption services tailored specifically for gay male couples, addressing a significant gap in the market for this underserved demographic.

Key Points:

  • Target Market: Gay male couples looking to adopt

    • Often a high-income segment
    • Highly motivated with low price sensitivity
  • Services:

    • Navigate complex adoption processes
    • Assist with paperwork and legal requirements
    • Provide guidance on increasing chances of successful adoption
  • Business Model:

    • Consulting services
    • Potentially charge $25,000+ per client (based on example of friend paying this amount)
  • Opportunity:

    • Currently very difficult for gay couples to adopt
    • Limited specialized services available
    • High willingness to pay for assistance
  • Potential for Growth:

    • Could expand to other LGBTQ+ adoption services
    • Possibility to become the go-to resource in this niche
  • Research Method:

    • Interview 100 couples trying to adopt
    • Identify pain points and common challenges
    • Use insights to develop targeted services
  • Estimated Potential:

    • Could be a $500 million to $1 billion business opportunity
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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