Mission Critical Low Cost

A framework for identifying and evaluating businesses that are both mission-critical and low-cost to operate, making them excellent acquisition targets.

Core Characteristics of Mission Critical + Low Cost Businesses

  • Mission critical means customers can't operate without it
  • Low cost to run means high margins and efficiency
  • Often regulation or compliance focused
  • Usually cheap but essential software products
  • High downside risk for customers if they don't use it

Why These Businesses Work Well

  • Customers won't rip out the product once implemented
  • Very sticky with high retention rates
  • Low operational overhead and maintenance costs
  • Often regulation-driven which only increases over time
  • Mission critical nature creates strong pricing power

Examples of Mission Critical + Low Cost Businesses

  • Banking regulation compliance software
  • License verification systems for car rentals
  • KYC (Know Your Customer) and AML (Anti-Money Laundering) software
  • Tenant screening and verification tools
  • Real estate transaction compliance tools

Geographic Opportunities

  • Every western country needs these compliance tools
  • Different regulations create country-specific opportunities
  • Can find similar businesses across different regions
  • Multiple versions needed for different jurisdictions
  • Canada vs US regulations create separate markets

AI Resilience

  • High downside risk makes customers wary of AI alternatives
  • Compliance requirements create barriers to AI adoption
  • Customers prefer proven solutions over cutting edge tech
  • Regulatory nature provides some protection from disruption

Business Model Advantages

  • Regulation only increases over time, never decreases
  • Must-have vs nice-to-have creates pricing power
  • Can "front run" new regulations to capture market early
  • Often the first provider has huge advantages
  • Can be the only option for several years in new categories
46:37 - 47:23
Full video: 54:46
JG

Jeremy Giffon

First employee and general partner at Tiny, a private equity firm acquiring internet and technology businesses. Part of the founding team of MediaCore, later acquired by Workday. Specializes in identifying esoteric opportunities and navigating misaligned incentives in private markets.

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