SellIt.com

Ryan Serhant, a successful real estate broker, has built a media empire and training business alongside his brokerage firm. His approach combines entertainment, education, and real estate sales in a powerful business model.

Key Points:

• Netflix Show as Marketing Vehicle:

  • Uses "Owning Manhattan" on Netflix to promote his real estate agency
  • Show acts as an 8-hour infomercial for his brokerage and agents
  • Achieves "content market fit" by creating entertaining content that markets his business

• Training Business: Sell It:

  • Sell It.com offers courses and one-on-one training for real estate agents
  • Rumored to generate $30-40 million in annual revenue
  • Builds a legitimate media empire of courses

• Integrated Business Model:

  • Combines real estate brokerage, media production, and professional training
  • Uses media presence to drive real estate sales and course enrollment
  • Achieves negative customer acquisition cost through entertainment content

• Personal Brand Development:

  • Leverages TV appearances and personality to build trust and recognition
  • Transitions from reality TV participant to having his own show
  • Maintains hands-on involvement in high-value real estate deals

• Kardashian-inspired Strategy:

  • Applies celebrity marketing model to high-ticket real estate industry
  • Uses media exposure to promote and grow multiple revenue streams