One-Pager Tests Book Commitment

Jack Carr's one-pager method helps evaluate and guide long-term writing projects before committing significant time. Here's how it works.

Purpose of the One-Pager

• Acts as an executive summary of the book concept
• Helps evaluate if project is worth 18 months of life commitment
• Forces clear articulation of the core story/concept
• Serves as a guiding document throughout writing process

Key Components

• Similar to back-of-book or front flap copy
• Describes core story and main hooks
• Written before starting the actual book
• Should excite both the author and potential readers

Two-Step Evaluation Process

1. Author Self-Assessment

   • Read one-pager and ask "Is this worth next 18 months of my life?"
   • Must genuinely excite the author to proceed

2. Reader Value Assessment

   • Imagine someone reading it in airport bookstore
   • Ask "Would this summary make them want to spend their precious time reading?"
   • Evaluates commercial viability and reader appeal

Strategic Benefits

• Prevents wasting time on concepts that aren't fully developed
• Creates clear vision before starting lengthy writing process
• Helps maintain focus throughout writing journey
• Can be referenced to stay true to original concept
• Forces clarity of thought and purpose before major time investment

This method demonstrates respect for both the author's time investment and the reader's time commitment to the finished work.