Paint Windows Black

The "Paint The Windows Black" technique comes from Sylvester Stallone's extreme approach to writing Rocky, where he eliminated all distractions to force himself to complete his screenplay.

The Origin Story

  • Stallone was a struggling actor getting rejected for roles
  • Instead of accepting rejection, decided to write his own movie
  • Had never written a screenplay before and disliked writing
  • Decided to force himself to write by eliminating all distractions

The Technique

  • Locked himself in his house until screenplay was complete
  • Literally painted his windows black to prevent outside distractions
  • Refused to leave house until finished
  • Completed first draft in just 3 days through extreme focus

The Stakes

  • Was offered $300,000 (equivalent to $1M today) for the screenplay
  • Had only $106 in bank account at the time
  • Refused to sell unless he could star as Rocky
  • Eventually sold for much less ($25,000) but got to play lead role
  • Movie went on to win Oscar, transforming his life

Key Principles

  • Turn intensity "up to level 12" - beyond normal limits
  • Eliminate ALL possible distractions
  • Set clear completion criteria before starting
  • Make it impossible to quit halfway
  • Create environment that forces focus
  • Use extreme measures to ensure follow-through

Modern Applications

  • Can be applied to any creative or difficult task requiring deep focus
  • Useful for breaking through procrastination
  • Way to force completion of avoided but important work
  • Method for achieving breakthrough results in compressed timeframe

The phrase "Paint The Windows Black" has become shorthand for:

  • Taking extreme measures to ensure focus
  • Eliminating all possible distractions
  • Creating environment that forces completion
  • Going beyond normal intensity levels to achieve results
32:00 - 35:42
Full video: 59:05
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce