Title-First Slide Framework

A framework for creating more effective presentations by leading with the key message in slide titles, rather than generic descriptive labels.

Core Concept

  • Most presentations fail due to poor messaging rather than design/aesthetics
  • The title of each slide should communicate the main takeaway, not just label what's on the page
  • Bad example: "Our Team" as a title when showing team member photos
  • Good example: "Our team has had 3 successful exits" as the title to emphasize the key point

Benefits of Message-First Titles

  • Forces presenter to identify the core message they want audience to remember
  • Guides the narrative and talking points for that slide
  • Helps audience immediately grasp the key point
  • Makes presentations more compelling and persuasive
  • Improves retention of key information

Implementation Tips

  • Ask "If people remember one thing from this presentation, what should it be?"
  • Put that key takeaway on slide 1
  • Make the main message the title of each slide
  • Let the title guide what content belongs on that slide
  • Focus on the message you want to convey rather than just describing what's shown

Common Mistakes to Avoid

  • Using generic labels as titles (e.g., "Background", "Data", "Team")
  • Burying the key message in bullet points
  • Focusing on slide design over message clarity
  • Making audience work to figure out the main point
  • Assuming audience can derive the key message from the content alone

AI-Assisted Improvement

  • AI could help by:
    • Prompting questions about the core message
    • Suggesting stronger title alternatives
    • Helping restructure content around key takeaways
    • Identifying when titles are too generic
    • Ensuring message consistency across slides
06:21 - 06:51
Full video: 40:52
JC

Jason Cohen

Serial entrepreneur with four successful software startups under his belt. Currently serves as CTO of WPEngine, a 380-employee company in Austin, Texas. Angel investor and founding member of Capital Factory, contributing to the growth of the startup ecosystem.

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