Title-First Slide Framework
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A framework for creating more effective presentations by leading with the key message in slide titles, rather than generic descriptive labels.
Core Concept
- Most presentations fail due to poor messaging rather than design/aesthetics
- The title of each slide should communicate the main takeaway, not just label what's on the page
- Bad example: "Our Team" as a title when showing team member photos
- Good example: "Our team has had 3 successful exits" as the title to emphasize the key point
Benefits of Message-First Titles
- Forces presenter to identify the core message they want audience to remember
- Guides the narrative and talking points for that slide
- Helps audience immediately grasp the key point
- Makes presentations more compelling and persuasive
- Improves retention of key information
Implementation Tips
- Ask "If people remember one thing from this presentation, what should it be?"
- Put that key takeaway on slide 1
- Make the main message the title of each slide
- Let the title guide what content belongs on that slide
- Focus on the message you want to convey rather than just describing what's shown
Common Mistakes to Avoid
- Using generic labels as titles (e.g., "Background", "Data", "Team")
- Burying the key message in bullet points
- Focusing on slide design over message clarity
- Making audience work to figure out the main point
- Assuming audience can derive the key message from the content alone
AI-Assisted Improvement
- AI could help by:
- Prompting questions about the core message
- Suggesting stronger title alternatives
- Helping restructure content around key takeaways
- Identifying when titles are too generic
- Ensuring message consistency across slides
06:21 - 06:51
Full video: 40:52JC
Jason Cohen
Serial entrepreneur with four successful software startups under his belt. Currently serves as CTO of WPEngine, a 380-employee company in Austin, Texas. Angel investor and founding member of Capital Factory, contributing to the growth of the startup ecosystem.