Strategic Mediocrity Returns

A framework for achieving long-term investment success through consistent, moderate returns rather than chasing maximum gains.

Core Philosophy

  • What matters most is not the best returns you can earn this year, but the best returns you can sustain for the longest period
  • Average returns sustained for an above-average time period beats superior returns for a shorter period
  • Target 6.5% real returns (after inflation) through index funds
  • Focus on being "financially unbreakable" rather than maximizing returns

Strategic Mediocrity Approach

  • Aim for average returns by design through index funds
  • Build endurance to hold investments for extremely long periods (50+ years)
  • Accept being in the middle/average range in any given year
  • Goal is to be in top percentiles over decades, not years

Why This Works

  • Earning average returns for 50 years puts you in the top 1% of all investors
  • Requires zero effort through passive index investing
  • Creates "dynastic wealth" that can impact multiple generations
  • Allows you to stick around long enough for compound interest to work

Real World Example: PIMCO's Strategy

  • Never in top half against peers in any given year
  • Always in top decile over decades
  • Competitors who beat them in individual years get washed out
  • Proves consistency beats short-term outperformance

Key Mindset Shifts

  • Focus on sustainability over maximization
  • Embrace being average in short term for long-term success
  • Remove emotion and effort from investing
  • Think in terms of decades rather than years
  • Prioritize "unbreakable" over "maximum" returns
03:56 - 05:53
Full video: 35:47
MH

Morgan Housel

Partner at Collaborative Fund and former columnist for The Motley Fool and The Wall Street Journal. Author of bestsellers "The Psychology of Money" and "Same as Ever".

Two-time winner of the Best in Business Award and finalist for the Gerald Loeb Award for Distinguished Business and Financial Journalism.

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