Time Zone Based Organization

COVID has shifted how companies organize talent globally, moving from geographic proximity to time zone alignment as the key organizing principle for remote work.

Key Concepts of Longitudinal Organization

• Time zones matter more than physical location in remote work
• Focus is on "when" people work rather than "where" they work
• Creates new opportunities for global talent arbitrage
• Enables companies to build teams across countries while maintaining workday overlap

Strategic Advantages

• Allows companies to tap into global talent pools while maintaining collaboration
• Creates opportunities for cost arbitrage while staying in similar time zones
• Examples of success:
  • Brian Armstrong (Coinbase) worked from Argentina pre-Coinbase
  • Companies can hire South American talent while maintaining US time zone alignment

Impact on Global Business Centers

• Rise of "entrepots" (commercial centers) becoming more important:
  • Dubai
  • Monaco
  • Singapore
  • Miami
    • Functions as "Singapore of Latin America"
    • Acts as neutral business hub for Latin American dealings
    • Combines US banking/legal framework with Latin American accessibility
    • Growing tech/VC presence due to this positioning

Future Implications

• Increased investment in regions with favorable time zone alignment
• Growth of digital nomadism and international mobility
• Development of tools and infrastructure for global relocation
• Shift from traditional geographic business hubs to time zone-aligned networks
• Post-COVID acceleration of these trends due to increased acceptance of remote work