Get On The Plane

The "Get On The Plane" principle emphasizes the extraordinary value of in-person meetings and making the effort to meet face-to-face, as shared by successful entrepreneur Jess Mah.

Core Philosophy

• In-person meetings are rated 10/10 in effectiveness vs. calls (1/10) or Zoom (2/10)
• Making extraordinary effort to meet shows commitment and creates lasting impressions
• Physical presence demonstrates genuine interest and dedication
• The principle works regardless of your current success level or status

Key Implementation Strategies

• Be willing to travel specifically for one meeting
• Clear your schedule for important connections
• Make the first move to travel to them
• Don't wait for perfect timing or circumstances
• Be direct about wanting to meet in person

Success Stories & Examples

• Cold emailed Reddit founders as a teenager and got meetings
• Met Marc Benioff through persistent email guessing
• Flew to meet scientists to discuss biotech ventures
• Billionaires flying from South America just for dinner meetings
• Meeting Justin.tv founders as a 16-year-old through direct outreach

Impact & Results

• Creates stronger relationships than virtual interactions
• Opens doors to future opportunities
• Demonstrates seriousness and commitment
• Makes lasting impressions on important connections
• Builds trust faster than any other form of communication

Key Mindset Shifts

• Don't wait until you're "successful enough" to make big moves
• Frame yourself as an eager learner rather than an expert
• Be willing to appear as the "less important" person in the meeting
• Focus on building relationships rather than immediate transactions
• View travel time as investment rather than expense

Practical Tips

• Lead with humility and genuine interest
• Be clear about your intentions
• Make it easy for the other person to say yes
• Follow through immediately when opportunities arise
• Don't let distance be a barrier to important connections