Will vs Can Framework

A powerful mental model about the difference between capability and commitment, based on Jesse Itzler's experiences and teachings.

Core Concept of Will vs. Can

• "Can" represents theoretical capability or possibility
• "Will" represents actual commitment and follow-through
• The difference between "can" and "will" determines success
• Most people focus on "can" when they should focus on "will"

Real World Application

• Don't ask "Can I do this?"
• Instead ask "Will I do this?"
• Example: Running ultramarathons
  • Many people can complete one
  • Few people will put in the work to actually do it
  • Success comes from committing to suffering and preparation
  • The "will" separates achievers from dreamers

Business Impact

• Early career story: Offered $10k for 10% of lifetime earnings
• Mentor asked "Will you make this work without the money?"
• Not "Can you make it work?"
• Led to turning down the deal and succeeding independently
• Pattern of success came from commitment, not just capability

Key Principles

• Put yourself in positions where something incredible can happen
• Focus on what you're willing to do, not just capable of
• Success comes from commitment more than ability
• The question "will you?" puts pressure and responsibility on yourself
• Creates accountability and ownership of outcomes

Mindset Shift

• Moves from theoretical possibility to actual commitment
• Changes internal dialogue from ability to action
• Forces confrontation with real intentions
• Eliminates excuses based on capability
• Makes success a choice rather than a possibility