AI Models As Suppliers
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A new business model is emerging where entrepreneurs can leverage AI models like traditional dropshipping used Alibaba - focusing on marketing and distribution while the AI handles production. Here's the framework:
Core Concept
- AI models are the new "suppliers" - similar to how Alibaba/AliExpress enabled dropshipping
- Entrepreneurs don't need to build AI technology, just leverage existing models
- Focus on marketing and distribution rather than technical development
- Can quickly get to 7-figure revenue with minimal infrastructure
Key Business Examples
-
AI Content Generation
- Copy.ai and Jasper started this way
- Use existing models with templates
- Add Stripe integration
- Focus on SEO and distribution
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AI Companionship Apps
- Companies generating $1M+ in cash flow
- Don't require deep AI expertise
- Leverage existing models for conversation
- Replica doing estimated $50M+ in revenue
- Users spend hours daily with companions
-
AI Video Generation
- Companies like Heygen reaching tens of millions in revenue
- Zero spent on paid marketing
- Content naturally goes viral
- Deep market potential in video creation
- Use cases across SMBs, creators, enterprises
-
AI Headshots/Photos
- Professional headshot generation
- Can run profitable paid acquisition
- Target professionals needing LinkedIn/website photos
- ~$300-400 price point per customer
Success Factors
- Find specific niche use cases
- Focus on distribution and marketing
- Keep costs low by using existing models
- Create clear value proposition
- Make product easy to use
- Target commercial applications
- Build on viral/engaging capabilities
Growth Potential
- Quick path to first $1M in revenue
- Can expand to $10M+ with good distribution
- Potential for $100M+ with product depth
- Need to build moats beyond initial wedge
- Requires ongoing product development to scale
Challenges
- Need traditional moats to reach $1B+
- Risk of commoditization
- Must add unique value beyond base AI
- Competition will increase
- Marketing costs may rise over time
The key is combining AI capabilities with strong distribution and specific customer use cases, rather than trying to build new AI technology from scratch.
01:57 - 02:56
Full video: 01:00:47SG
Sarah Guo
Sarah Guo is an American investor. She is the founder and managing partner at the venture capital firm Conviction and formerly a general partner at Greylock Partners.