Three-Tier Pricing Captures Segments

A pricing strategy where businesses offer multiple tiers of pricing to capture different customer segments, exemplified through various business models.

Core Strategy Components

• Start with a basic cheap tier for entry
• Add medium-priced tier for main offering
• Include premium/expensive tier as anchor
• Goal is to have pricing that fits different customer budgets and needs

Real World Example: Doctor Becky's Business Model

• Free Content

  • Instagram and social media content
  • Builds trust and audience
  • Acts as marketing channel

• Community Membership ($300/year)

  • Access to member community
  • Ability to ask questions
  • Connect with other members
  • Videos and educational content

• Premium Services

  • Higher-priced offerings
  • Events that cost additional money
  • One-on-one or specialized services

Key Success Factors

• Build trust through free content first
• Create clear value differentiation between tiers
• Make each tier attractive to specific customer segments
• Use higher tiers to anchor pricing
• Ensure smooth upgrade path between tiers

Revenue Model Benefits

• Captures different customer segments
• Allows for upselling opportunities
• Creates multiple revenue streams
• Provides entry point for price-sensitive customers
• Maximizes revenue from premium customers

Implementation Strategy

• Start with blog/content to build audience
• Convert to courses/info products
• Add community component
• Layer in premium offerings
• Focus on getting more popular to drive growth