20-Minute Social Response

A strategy for maximizing social media engagement by focusing on early interactions with specific posts, particularly within the first 20 minutes.

Core Strategy Components

• Focus on posts made within last 20 minutes
• Target specific high-value accounts/people you want to interact with
• Use automated tools to filter and identify relevant posts quickly
• Aim for meaningful interactions that add value

Implementation Method (from Jason Cohen)

• Create a Twitter list of specific people to monitor
• Set up search parameters:
  • Posts from people in your list
  • Posted within last 20 minutes
  • Has certain engagement metrics
• Monitor and respond quickly when relevant posts appear
• Focus on quality responses that contribute to discussion

Why It Works

• Early comments have higher visibility
• Posts are still active and engaging
• Original poster more likely to respond
• Creates perception of being "always online" while actually being selective
• Builds relationships with targeted accounts over time

Tips for Execution

• Don't try to catch every post
• Only respond when you have something valuable to add
• Use automation tools to filter but keep responses personal
• Focus on quality over quantity of interactions
• Creates illusion of constant presence while being strategic with time

Common Misconception

• People think you're always online
• Reality: You're seeing only 1/50th of posts but engaging quickly with selected ones
• Strategic timing creates outsized impact with minimal time investment