Ryan Serhant: TV Fame > Real Estate Broker
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Shaan shares the story of Ryan Serhant, a prominent figure in New York real estate.
Ryan Serhant gained fame as a high-end broker in New York, appearing on a show called "Million Dollar Listing" since he was about 25 years old. He spent nearly a decade on TV, mainly on Bravo.
Recently, Serhant left the show after the 10th season and took a break. He then returned with his own Netflix show called "Owning Manhattan". The show follows Serhant as he leaves his previous brokerage to start his own firm. He's hired about 200 or 300 agents and is trying to become the number one brokerage firm in New York, which is the largest real estate market in the world.
The Netflix show serves as a powerful marketing tool for Serhant's business. It's like an 8-hour infomercial that showcases his brokerage, his agents, and his sales techniques. This approach mirrors the Kardashian model, where media is used to build an empire. In Serhant's case, instead of selling $9 lip gloss, he's selling $9 million apartments.
Beyond the show, Serhant has also built a company called Sell It, which provides courses and one-on-one training for real estate agents. This business is rumored to be generating around $30 to $40 million a year in revenue, contributing to Serhant's growing media empire.
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.