Disney's 30-Foot Trash Rule
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Walt Disney's innovative approach to keeping his theme park clean through strategic trash can placement, which remains a core principle of Disney parks today.
The 30-Foot Rule Origins
- Walt Disney observed guest behavior at other amusement parks
- Noticed people would litter if trash cans were too far away
- Found that guests would make the effort to dispose of trash properly if cans were within 30 feet
- Implemented the 30-foot spacing rule throughout Disneyland
Implementation & Results
- Every 30 feet there's a trash can placed in the park
- Rule still exists in modern Disney parks
- Proven to be highly effective at maintaining cleanliness
- Visitors can always spot a trash can nearby from any location
Psychology Behind the Rule
- Based on observed human behavior and convenience
- People will make the effort if disposal is easily accessible
- If distance is too far, guests default to littering
- Simple solution to a complex problem through design
- Focus on making proper behavior convenient rather than enforcing rules
Legacy
- One of many examples of Disney's attention to guest experience details
- Demonstrates Walt's practical approach to park management
- Rule continues to be effective in maintaining Disney's reputation for cleanliness
- Shows how small design choices can have significant operational impact
15:00 - 15:32
Full video: 01:18:01SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.