Channel Expansion Framework

A framework for helping businesses expand to new marketing channels by offering to manage additional traffic sources for a revenue share, with no upfront cost.

Core Strategy

• Target businesses already successful on one channel
• Identify missed opportunities on other platforms
• Offer risk-free channel expansion through revenue share
• Handle all setup and management of new channels

Implementation Steps

1. Finding Prospects

   • Look for businesses running ads on single platforms
   • Use tools like BuiltWith to identify companies' current channels
   • Target businesses with proven products/services already converting

2. Making the Offer

   • Position as a "Godfather offer" - too good to refuse
   • No upfront costs or fees
   • Revenue share only on sales from new channel
   • Handle all setup, creative, and management
   • Emphasize zero risk to the business

3. Channel Examples

   • Facebook Ads → TikTok
   • Google Ads → Facebook
   • Shopify → Amazon FBA
   • Any platform → New emerging platform

Keys to Success

• Focus on businesses with:

  • Proven product-market fit
  • Existing successful traffic channel
  • Sufficient margins to support revenue share
  • Capacity to handle additional sales volume

• Provide Full Service

  • Build custom funnels for new platform
  • Handle creative and compliance requirements
  • Manage ongoing optimization
  • Regular reporting and communication

Revenue Model

• Take percentage of sales from new channel (typically 10-20%)
• No upfront fees or retainers
• Performance-based compensation only
• Scale by adding more clients and channels

Benefits

For the Business:

• Risk-free expansion to new channels
• No additional overhead or expertise needed
• Only pay for actual results
• Access to channel expertise

For the Service Provider:

• No client acquisition costs
• Aligned incentives with client
• Recurring revenue potential
• Opportunity to build portfolio of success cases

This framework works particularly well for businesses that:

• Have proven products
• Strong margins
• Existing successful channels
• Lack expertise in new platforms
• Want risk-free growth opportunities