Rate of Revelation Metric

A framework for understanding how to measure and maximize the density of valuable insights in conversations and content, based on Shaan Puri's concept of "Rate of Revelation Per Minute (RPM)."

Core Concept of RPM

  • Focus on capturing new epiphanies and golden nuggets from conversations
  • Only take notes on truly novel insights and memorable phrases
  • Measure success by how many interesting revelations occur per minute
  • Look for a "high rate of revelation" in conversations and content

How to Pay Attention to What Others Pay Attention To

  • Watch what makes successful people lean in during conversations
  • Notice what specific topics make them take out their notebook
  • Understand that different experts value different types of insights
  • What seems like rubbish to you might be gold to them in their domain

Building Connections Through Selective Focus

  • Find the one thing that connects with someone's current passion
  • Look beyond what they're famous for to find their current interests
  • Focus on areas where they're actively learning or exploring
  • Use these connection points to "crack open" meaningful conversations

Being Useful After Interactions

  • Follow up with relevant connections that match their interests
  • Send specific examples related to topics discussed
  • Share resources that could help with their current focus areas
  • Try to be consistently useful rather than just networking

Key Principles

  • Don't force people to "play their greatest hits" (repeat common stories)
  • Focus on current interests rather than past achievements
  • Look for areas where they show genuine excitement
  • Build relationships through being genuinely helpful
  • Maintain curiosity and engagement throughout interactions
02:03 - 02:30
Full video: 40:20
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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