Construction SKU Cost Model
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A startup that helps construction companies get real-time material pricing data through an API, transforming offline construction cost estimation into a structured digital system.
Core Problem & Market
- Construction cost estimation is highly variable (can vary by millions)
- Material costs are one of the biggest variables in construction
- $1 trillion+ market just for construction materials
- Currently done mostly through pen and paper processes
- Annual printed "blue book" is outdated quickly due to price fluctuations
Product Solution
- Upload construction plans to get accurate real-time cost estimates
- API provides current pricing data for materials
- Helps contractors bid accurately on jobs
- Converts all construction materials into structured SKUs
- Tracks price changes over time
- Allows "what if" scenarios by swapping materials
Technical Innovation
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Data Structure Creation
- Converting all construction materials into SKUs
- Similar to retail product SKUs (different sizes = different SKUs)
- Building comprehensive database of all possible materials
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Price Feed System
- Gathering real-time price data across suppliers
- Handling vendor-to-vendor price variations
- Converting unstructured offline data into structured online format
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API Development
- Creating queryable interface for price data
- Enabling real-time price checks by location
- Providing price change notifications
Business Model & Traction
- Selling directly to builders and cost estimators
- Already achieving 7-figure ARR
- Series A valued at $50M+
- Future potential to add marketplace functionality
- Add "buy" buttons to estimates
- Enable direct material purchases
- Connect suppliers with buyers
Challenges & Risks
- Construction industry is traditional and slow to adopt tech
- Converting offline processes to online is difficult
- High valuation at Series A stage
- Need to maintain accurate, real-time data across many variables
29:10 - 36:00
Full video: 55:04SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.