Hand-Cover Curiosity Test

A guide to writing effectively by focusing on creating curiosity and maintaining reader engagement. The key is making each sentence lead naturally to the next.

The Hand-Cover Test Technique

  • Cover entire text except first two sentences
  • Ask: "Would someone want to read the next sentence?"
  • Continue revealing one sentence at a time
  • Each sentence should create desire to read the next
  • Goal is to maintain engagement throughout piece

Key Writing Principles

  • Start with strongest/most provocative statement
  • Don't bury the lead with unnecessary context
  • Create a "slippery slope" effect where readers naturally fall into the content
  • First 2-3 sentences are critical for hooking readers
  • 80-90% of people only read headlines, so opening must be compelling

Sentence Structure Tips

  • Vary sentence length for rhythm
  • Start with shorter sentences
  • Use medium length sentences in middle
  • Save longer sentences for when reader is "rested"
  • Create musical flow through sentence variation

Engagement Techniques

  • Insert reader's internal dialogue
  • Address potential questions directly
  • Use phrases like "you're probably wondering..."
  • Create curiosity gaps
  • Pay off promises quickly - don't delay satisfaction

Common Mistakes to Avoid

  • Starting with background/context
  • Using long introductions
  • Assuming reader will stick around
  • Making reader wait for valuable information
  • Not testing engagement sentence by sentence
25:05 - 26:01
Full video: 56:44
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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