Podcast Success Triangle
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A framework for creating successful podcasts based on Sam Parr's observation that hit podcasts need at least one of three key elements.
The Podcast Success Triangle
-
Great Production
- High quality audio/video production
- Professional editing
- Example: Serial or Wondery shows
-
Great Delivery
- Strong speaking/presentation skills
- Often comes from comedians
- Engaging personality and style
-
Unique Perspective
- Special access or insight
- Example: LeBron James talking about basketball
- Insider knowledge or expertise
Key Insights
- Need at least one of these elements to succeed
- Can combine multiple elements for greater impact
- Most successful shows excel in 2-3 areas
- Each element can compensate for weakness in others
Real World Application
- Sam & Shaan's podcast focuses on:
- Great delivery
- Unique perspective
- They identified production as their gap
- Created new show (MoneyWise) focusing on production quality
- Used high production value to differentiate from competitors
Strategy
- Identify which element(s) you naturally excel at
- Focus resources on strengthening your natural advantages
- Consider partnering/hiring to cover missing elements
- Don't try to compete on all three if you can't excel in them
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.