Podcast Started for Love, Not Money

Shaan shares how he started his podcast with no expectations of success or profit.

"The most successful project I've ever done, more than any of the companies I ever built or any job I ever had, has been this podcast. From a usage perspective, people listen to this and they like it. Financially it's a very lucrative product that affords a very good lifestyle. But also just my enjoyment of it - the act of doing it is the reward.

I don't do this episode for some future payoff. I do this episode because it's going to be fun to do, to enjoy this conversation. By the time we click stop, I've got my payoff.

When I started the podcast, I literally wrote down that I'm going to lose money doing this. I expect that nobody will listen to this, and I'm going to do it anyways because it'll be so fun to record these episodes talking to interesting people and learning. I have this Google doc where I wrote down my forecast: I will lose $10,000 a year doing this, and really nobody but my mom is gonna listen to this thing. And it's still worth doing."