Touch With Intent

The "Touch with Intent" principle emphasizes full commitment and purposeful engagement in activities, particularly in storytelling and performance. This concept was illustrated through personal experiences and professional success stories.

Core Philosophy of "Touch with Intent"

  • Commit fully to whatever you're doing
  • Execute with purpose and clear intention
  • Don't half-heartedly engage in activities
  • Transform passive actions into deliberate ones

Application in Storytelling (from Mr. Ballen)

  • Don't just recite facts - inhabit the story completely
  • Become part of the narrative you're telling
  • Commit to the story as if it were your own experience
  • Go beyond just regurgitating information
  • Stay fully engaged until the story is complete

Key Elements of Intentional Execution

  • Full mental and emotional investment
  • Clear purpose behind actions
  • Deliberate approach to tasks
  • Complete engagement from start to finish
  • Transform passive activities into active experiences

Results of Touching with Intent

  • Creates more impactful experiences
  • Leads to better audience engagement
  • Transforms ordinary actions into meaningful moments
  • Produces more authentic outcomes
  • Distinguishes between merely doing something and truly performing it

Real-World Example

  • Dance instructor's lesson: "If you ever touch someone, touch them with intent"
  • Demonstrates how even simple physical actions require purposeful execution
  • Shows how intention transforms basic interactions into meaningful moments
  • Illustrates the difference between passive and active engagement
46:16 - 47:37
Full video: 48:57
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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