But/Therefore Story Method
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A storytelling technique popularized by South Park creators that transforms basic narratives into compelling stories by replacing "and then" transitions with "but" and "therefore" to create conflict and progression.
Core Concept
- Replace "and then" transitions with "but" and "therefore" to create natural conflict and story progression
- Basic stories become more engaging by adding layers of conflict and resolution
- Creates natural tension and forward momentum in storytelling
Example Transformation
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Weak story structure:
- "I went for a walk and then it started raining and then I kept walking"
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Strong story structure:
- "I was walking BUT then it started raining SO I had to find an umbrella BUT I was in the middle of nowhere SO I started running"
Key Benefits
- Creates natural conflict throughout the story
- Makes stories more intriguing as they progress
- Keeps viewers engaged through constant problem/solution cycles
- Forces storyteller to think in terms of cause and effect
- Adds layers of complexity naturally
Implementation Tips
- Start with basic story elements
- Look for opportunities to add obstacles (BUT)
- Follow obstacles with solutions (THEREFORE/SO)
- Keep building on each conflict/resolution
- Use personal stories to make content more relatable
- Ensure conflicts feel authentic and not forced
Measuring Success
- Higher viewer retention
- More engagement from audience
- Natural story progression
- Increased rewatchability
- Better emotional connection with viewers
This framework transforms simple chronological events into dynamic narratives with built-in tension and resolution cycles.
25:55 - 26:54
Full video: 44:50JH
Jenny Hoyos
YouTube Shorts creator with a knack for viral content. Averages 10 million views per video using storytelling techniques. Featured on "Creator Science" podcast to share insights on consistently going viral.