But/Therefore Story Method

A storytelling technique popularized by South Park creators that transforms basic narratives into compelling stories by replacing "and then" transitions with "but" and "therefore" to create conflict and progression.

Core Concept

  • Replace "and then" transitions with "but" and "therefore" to create natural conflict and story progression
  • Basic stories become more engaging by adding layers of conflict and resolution
  • Creates natural tension and forward momentum in storytelling

Example Transformation

  • Weak story structure:

    • "I went for a walk and then it started raining and then I kept walking"
  • Strong story structure:

    • "I was walking BUT then it started raining SO I had to find an umbrella BUT I was in the middle of nowhere SO I started running"

Key Benefits

  • Creates natural conflict throughout the story
  • Makes stories more intriguing as they progress
  • Keeps viewers engaged through constant problem/solution cycles
  • Forces storyteller to think in terms of cause and effect
  • Adds layers of complexity naturally

Implementation Tips

  • Start with basic story elements
  • Look for opportunities to add obstacles (BUT)
  • Follow obstacles with solutions (THEREFORE/SO)
  • Keep building on each conflict/resolution
  • Use personal stories to make content more relatable
  • Ensure conflicts feel authentic and not forced

Measuring Success

  • Higher viewer retention
  • More engagement from audience
  • Natural story progression
  • Increased rewatchability
  • Better emotional connection with viewers

This framework transforms simple chronological events into dynamic narratives with built-in tension and resolution cycles.

25:55 - 26:54
Full video: 44:50
JH

Jenny Hoyos

YouTube Shorts creator with a knack for viral content. Averages 10 million views per video using storytelling techniques. Featured on "Creator Science" podcast to share insights on consistently going viral.

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