12-Month Impact Grid

A simple but powerful reflection exercise to identify what truly matters in business by creating a 12-month grid and logging only the most impactful events or decisions.

Core Concept

  • Create a 12-box grid representing each month of the year
  • Write only the most significant 1-3 things that actually mattered that month
  • Must be readable from 10 feet away (big font) - forces focus on truly important items
  • Everything else is considered "cost of doing business" or noise

Types of Important Events to Track

  • Key strategic decisions
  • Major product launches
  • Critical hiring/firing decisions
  • Important meetings or trips
  • Decisions to stop working on projects
  • Relationship building with key people
  • Investment decisions

Benefits

  • Reveals surprisingly few things (1-3) actually matter each month
  • Helps identify patterns of what constitutes truly important work
  • Improves real-time decision making by understanding what typically "makes it into the box"
  • Creates awareness of which current activities might be the month's most important
  • Helps distinguish between busy work and impactful work

Implementation Tips

  • Don't write things in advance
  • Review regularly to spot patterns
  • Use it to focus energy on potentially box-worthy activities
  • Recognize that most daily activities won't make it into the boxes
  • Focus extra attention on items you suspect will end up being that month's key events
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce