30-Day Cost Cutting
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A method for systematically reducing business costs through recurring "spring cleaning" exercises that get progressively deeper each time.
Core Concept
- Schedule calendar reminders every 30 days to review and cut costs
- Each review reveals new opportunities that weren't obvious in previous rounds
- Like cleaning a house - first clean surface level, then discover deeper areas to clean
Implementation Process
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Start with obvious "low hanging fruit"
- Cut unnecessary SaaS subscriptions
- Review and eliminate overpriced agency relationships
- Identify immediate cost savings opportunities
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Second Round (30 days later)
- Once surface costs are eliminated, deeper cost-cutting opportunities become visible
- Similar to discovering dusty areas after initial house cleaning
- Look for previously overlooked expenses
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Subsequent Rounds
- Continue process every 30 days
- Each round reveals new areas for optimization
- Like "unpacking closets" after surface-level cleaning is done
Key Principles
- Recurring nature is critical - don't just do it once
- Progressive discovery - each round reveals new opportunities
- Systematic approach - scheduled calendar reminders ensure consistency
- Deeper analysis with each iteration
- Treat it as an ongoing process rather than one-time event
Results
- Multiple rounds of spring cleaning lead to continuous cost optimization
- Even after thinking everything is cleaned up, new opportunities emerge
- Creates a culture of cost consciousness and efficiency
36:04 - 38:08
Full video: 01:06:25SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.