Speedrun vs Reset Strategy

A framework contrasting two different approaches to business success: mastering one domain repeatedly (speed running) versus starting fresh in new domains (walking backwards). Based on observations of successful entrepreneurs.

Speed Running Approach

  • Definition: Mastering and repeating success in the same industry/business model
  • Key characteristics:
    • Leveraging existing knowledge and experience
    • Faster execution due to previous experience
    • Lower risk due to proven playbook
    • Focus on optimization and efficiency

Real Examples

  • RXBar founder:

    • Sold company for $600M
    • Started new protein bar company (David Bar) after non-compete
    • Using same industry knowledge and distribution channels
  • Three Anonymous E-commerce Entrepreneurs:

    • First entrepreneur: Hit $1M/month revenue in 2 months with new venture
    • Second entrepreneur: Sold 9-figure company, started similar business tracking faster
    • Third entrepreneur: Built $10M+ profit/year business after seeing competitor's weaknesses

Walking Backwards Approach

  • Definition: Starting fresh in new industries/domains despite previous success
  • Key characteristics:
    • Willingness to be a beginner again
    • Risk-taking mentality
    • Focus on learning and growth
    • Emphasis on reinvention

Real Examples

  • Elon Musk:
    • Moved from PayPal (software) to Tesla/SpaceX (hardware)
    • Risked entire PayPal fortune on new ventures
    • Started from zero knowledge in rocket science
    • Now has self-landing rockets

Key Insights

  • Safety Net Strategy:

    • Gary Vee keeps $1M as safety net
    • Willing to risk everything else
    • Enables bold moves while maintaining minimal security
  • Success Factors:

    • Mental preparation for starting over
    • Comfort with being a beginner
    • Willingness to risk previous success
    • Ability to maintain confidence during setbacks
  • Personal Choice:

    • Both approaches can lead to success
    • Decision should be based on personal goals and satisfaction
    • No obligation to choose either path
    • Focus on what brings personal fulfillment rather than external expectations
35:28 - 39:55
Full video: 54:04
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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