Two Box Money Decision
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A decision-making framework about when to sell a company or take guaranteed money, using the "Two Box Problem" analogy.
The Two Box Problem Setup
- Box 1: Guaranteed $10M
- Box 2: 50/50 chance at either $20M or nothing
- Expected value is mathematically the same ($10M) for both boxes
- Most people choose Box 1 (guaranteed money) when amounts are life-changing
Why People Choose Guaranteed Money
- Life-changing amount permanently alters your future
- Provides freedom to work on any future project
- Eliminates basic worries about:
- Bills and debt
- Housing security
- Children's education
- Mathematical expected value isn't the right framework for decision-making
- Real life has uncertainty, not just risk
- You don't know the actual probabilities
- Worse than 50/50 because you can't calculate odds
The Freedom Line Concept
- There's a threshold where money becomes truly life-changing
- In 2006: Around $10M was the freedom line
- In 2023-24: Closer to $20M for a "rich lifestyle" in America because:
- Need balanced portfolio
- Account for taxes
- Factor in inflation
- 4% withdrawal rate annually
- Results in about $1M post-tax annual income
Key Decision Making Principles
- Consider your current life stage and goals
- Factor in whether you want to keep working
- Think about ability to self-fund future ventures
- Don't adopt others' goals or definitions of success
- Focus on what amount creates meaningful change for your specific situation
16:33 - 17:20
Full video: 40:52JC
Jason Cohen
Serial entrepreneur with four successful software startups under his belt. Currently serves as CTO of WPEngine, a 380-employee company in Austin, Texas. Angel investor and founding member of Capital Factory, contributing to the growth of the startup ecosystem.