Two Box Money Decision

A decision-making framework about when to sell a company or take guaranteed money, using the "Two Box Problem" analogy.

The Two Box Problem Setup

  • Box 1: Guaranteed $10M
  • Box 2: 50/50 chance at either $20M or nothing
  • Expected value is mathematically the same ($10M) for both boxes
  • Most people choose Box 1 (guaranteed money) when amounts are life-changing

Why People Choose Guaranteed Money

  • Life-changing amount permanently alters your future
  • Provides freedom to work on any future project
  • Eliminates basic worries about:
    • Bills and debt
    • Housing security
    • Children's education
  • Mathematical expected value isn't the right framework for decision-making
    • Real life has uncertainty, not just risk
    • You don't know the actual probabilities
    • Worse than 50/50 because you can't calculate odds

The Freedom Line Concept

  • There's a threshold where money becomes truly life-changing
  • In 2006: Around $10M was the freedom line
  • In 2023-24: Closer to $20M for a "rich lifestyle" in America because:
    • Need balanced portfolio
    • Account for taxes
    • Factor in inflation
    • 4% withdrawal rate annually
    • Results in about $1M post-tax annual income

Key Decision Making Principles

  • Consider your current life stage and goals
  • Factor in whether you want to keep working
  • Think about ability to self-fund future ventures
  • Don't adopt others' goals or definitions of success
  • Focus on what amount creates meaningful change for your specific situation
16:33 - 17:20
Full video: 40:52
JC

Jason Cohen

Serial entrepreneur with four successful software startups under his belt. Currently serves as CTO of WPEngine, a 380-employee company in Austin, Texas. Angel investor and founding member of Capital Factory, contributing to the growth of the startup ecosystem.

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