Deep Cut Interview Research

Tim Ferriss shares his interview preparation technique of finding obscure details about guests to create unique, engaging conversations.

Core Strategy

• Research deeply to find obscure details about interview subjects
• Look for mentions of people/events in old articles or profiles
• Focus on finding things that aren't commonly discussed
• Use these details to get subjects off their standard "interview autopilot"

Pre-Interview Process

• Have a pre-recording conversation to put guest at ease
• Explain housekeeping items upfront
  • Guest has final cut
  • Can pause/restart at any time
  • Will protect sensitive information
• Ask what success looks like for them
• Share likely starting points for conversation

Interview Opening Approach

• For frequently interviewed guests:
  • Lead with obscure research detail to show preparation
  • Example: Reference a 3rd grade teacher or mentor mentioned in passing years ago
• Start with proven content:
  • Ask guests what stories resonate most with their audiences
  • Begin with material they're comfortable sharing
  • Give them an early "win" to build confidence

Benefits

• Shows genuine interest and research effort
• Differentiates from standard interviews
• Gets authentic responses vs rehearsed answers
• Builds trust through demonstrated preparation
• Creates unique content other interviews miss
• Helps guest feel more comfortable opening up

Key Principles

• Quality of research matters more than quantity
• Focus on personal details vs public information
• Use research to serve the conversation, not show off
• Give guest control over sensitive information
• Build trust before diving into deeper topics