Biweekly Adventure Rule
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Kevin's Rule is a life philosophy for creating regular mini-adventures and memorable experiences throughout your life. The concept focuses on intentionally breaking routine to maximize life experiences.
Core Concept
- Do something you normally wouldn't do every other weekend
- Named after Kevin, a police officer who practiced this lifestyle
- Takes only 6-7 days out of 365 days per year (roughly 2% of your time)
- Creates 6 mini-adventures per year
Long-term Impact
- Over 20 years (age 35-55):
- Accumulates 300 mini-adventures
- Creates a rich life resume of experiences
- Builds memorable moments without sacrificing career/regular life
Examples of Mini-Adventures
- Instead of watching sports, go fishing with kids
- Attend a conference you wouldn't normally go to
- Camp in extreme conditions (like Mount Washington in winter)
- Learn something completely new for a few hours
Philosophy Behind It
- Doesn't require significant time commitment
- Can be done regardless of wealth level
- Creates intentional memorable experiences
- Breaks routine to maximize life experiences
- Complements regular life without disrupting it
- Focuses on quality of experiences over quantity of time
Implementation
- Schedule activities every other weekend
- Choose activities outside your normal routine
- Can include family or be solo adventures
- Doesn't need to be expensive or time-consuming
- Focus on new experiences rather than familiar activities
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Full video: 01:23:57JI
Jesse Itzler
Co-owner of the Atlanta Hawks and co-founder of wellness ventures Runningman and 29029. Managed Run-DMC and lived with monks and a Navy SEAL for unique perspectives on success.
Entrepreneur and public speaker sharing transformative experiences through festivals and podcasts.