Biweekly Adventure Rule

Kevin's Rule is a life philosophy for creating regular mini-adventures and memorable experiences throughout your life. The concept focuses on intentionally breaking routine to maximize life experiences.

Core Concept

  • Do something you normally wouldn't do every other weekend
  • Named after Kevin, a police officer who practiced this lifestyle
  • Takes only 6-7 days out of 365 days per year (roughly 2% of your time)
  • Creates 6 mini-adventures per year

Long-term Impact

  • Over 20 years (age 35-55):
    • Accumulates 300 mini-adventures
    • Creates a rich life resume of experiences
    • Builds memorable moments without sacrificing career/regular life

Examples of Mini-Adventures

  • Instead of watching sports, go fishing with kids
  • Attend a conference you wouldn't normally go to
  • Camp in extreme conditions (like Mount Washington in winter)
  • Learn something completely new for a few hours

Philosophy Behind It

  • Doesn't require significant time commitment
  • Can be done regardless of wealth level
  • Creates intentional memorable experiences
  • Breaks routine to maximize life experiences
  • Complements regular life without disrupting it
  • Focuses on quality of experiences over quantity of time

Implementation

  • Schedule activities every other weekend
  • Choose activities outside your normal routine
  • Can include family or be solo adventures
  • Doesn't need to be expensive or time-consuming
  • Focus on new experiences rather than familiar activities
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Full video: 01:23:57
JI

Jesse Itzler

Co-owner of the Atlanta Hawks and co-founder of wellness ventures Runningman and 29029. Managed Run-DMC and lived with monks and a Navy SEAL for unique perspectives on success.

Entrepreneur and public speaker sharing transformative experiences through festivals and podcasts.

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