AI Wave Initial Applications
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A framework for identifying early, obvious applications of new technology waves, using the example of how basic internet applications evolved into more sophisticated solutions.
The "Menus on Internet" Principle
- Every major tech wave starts with obvious, simple applications
- These initial use cases are stepping stones to more sophisticated solutions
- Early applications tend to be direct digital translations of analog solutions
Historical Examples by Tech Wave
-
Internet Wave (Web 1.0)
- Started with putting restaurant menus online
- Eventually evolved into complex food delivery platforms like DoorDash
-
iPhone/Mobile Wave
- Started with basic utility apps
- Flashlight apps
- Beer apps
- Calculator apps
- Evolved into sophisticated mobile applications
- Started with basic utility apps
Current AI Wave Applications
- Two types of companies in AI (per Sam Altman):
-
Companies that can't wait for new AI models
- Embedded in specific workflows
- AI improvements enhance their core product
- Example: Healthcare companies using AI for specific doctor workflows
-
Companies that fear new AI models
- Pure AI feature companies
- Risk being made obsolete by better models
- Example: Basic transcription services
-
How to Identify Good AI Opportunities
-
Look for companies that:
- Build around specific workflows (90% of value)
- Use AI as enhancement (10% of value)
- Have defensible moats beyond AI capability
- Aren't purely dependent on AI features
-
Avoid companies that:
- Rely solely on AI capabilities
- Compete directly with major AI platforms
- Can be easily replicated by better models
Investment Strategy for AI Wave
- More cautious approach to AI startups
- Focus on established companies benefiting from AI
- Look for companies with:
- Clear workflow integration
- Strong existing customer base
- Defensible market position
- AI as enhancement, not core product
38:49 - 39:11
Full video: 49:07SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.