AI Wave Initial Applications

A framework for identifying early, obvious applications of new technology waves, using the example of how basic internet applications evolved into more sophisticated solutions.

The "Menus on Internet" Principle

  • Every major tech wave starts with obvious, simple applications
  • These initial use cases are stepping stones to more sophisticated solutions
  • Early applications tend to be direct digital translations of analog solutions

Historical Examples by Tech Wave

  • Internet Wave (Web 1.0)

    • Started with putting restaurant menus online
    • Eventually evolved into complex food delivery platforms like DoorDash
  • iPhone/Mobile Wave

    • Started with basic utility apps
      • Flashlight apps
      • Beer apps
      • Calculator apps
    • Evolved into sophisticated mobile applications

Current AI Wave Applications

  • Two types of companies in AI (per Sam Altman):
    1. Companies that can't wait for new AI models

      • Embedded in specific workflows
      • AI improvements enhance their core product
      • Example: Healthcare companies using AI for specific doctor workflows
    2. Companies that fear new AI models

      • Pure AI feature companies
      • Risk being made obsolete by better models
      • Example: Basic transcription services

How to Identify Good AI Opportunities

  • Look for companies that:

    • Build around specific workflows (90% of value)
    • Use AI as enhancement (10% of value)
    • Have defensible moats beyond AI capability
    • Aren't purely dependent on AI features
  • Avoid companies that:

    • Rely solely on AI capabilities
    • Compete directly with major AI platforms
    • Can be easily replicated by better models

Investment Strategy for AI Wave

  • More cautious approach to AI startups
  • Focus on established companies benefiting from AI
  • Look for companies with:
    • Clear workflow integration
    • Strong existing customer base
    • Defensible market position
    • AI as enhancement, not core product
38:49 - 39:11
Full video: 49:07
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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