Expert Partnership Commercialization
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A framework for building successful companies by partnering with domain experts while focusing on commercialization, based on Jess Ma's experience building multiple $100M+ companies.
Core Strategy
- Partner with domain experts rather than becoming one yourself
- Focus on commercialization and business aspects while experts handle technical domains
- Don't let lack of technical expertise stop you from entering complex industries
Key Questions to Ask Yourself
- "What would I do if I wasn't afraid to fail?"
- "What would I do with my time if I had $500M in the bank?"
- "How will I deal with being an absolute beginner?"
Approach to Learning New Domains
- Hire tutors and experts to accelerate learning
- Watch podcasts and TED talks to build foundational knowledge
- Ask experts many questions and follow up with research
- Continue the cycle of learning and questioning until competent
- Accept being a beginner and lean into the learning process
Implementation Example (Jess Ma's Case)
- Built $100M+ biotech company despite being a C student in biology
- Hired biology tutors to learn fundamentals
- Partnered with technical experts for deep domain knowledge
- Focused on commercialization aspects while experts handled technical side
- Maintained beginner's mindset despite previous success in other ventures
Benefits of This Model
- Faster time to market by leveraging existing expertise
- Reduced learning curve in complex industries
- Ability to enter multiple industries without deep technical background
- Focus on business growth while experts handle technical complexity
- Scalable approach that can work across different industries
16:38 - 17:06
Full video: 01:05:59SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.