Expert Partnership Commercialization

A framework for building successful companies by partnering with domain experts while focusing on commercialization, based on Jess Ma's experience building multiple $100M+ companies.

Core Strategy

  • Partner with domain experts rather than becoming one yourself
  • Focus on commercialization and business aspects while experts handle technical domains
  • Don't let lack of technical expertise stop you from entering complex industries

Key Questions to Ask Yourself

  • "What would I do if I wasn't afraid to fail?"
  • "What would I do with my time if I had $500M in the bank?"
  • "How will I deal with being an absolute beginner?"

Approach to Learning New Domains

  • Hire tutors and experts to accelerate learning
  • Watch podcasts and TED talks to build foundational knowledge
  • Ask experts many questions and follow up with research
  • Continue the cycle of learning and questioning until competent
  • Accept being a beginner and lean into the learning process

Implementation Example (Jess Ma's Case)

  • Built $100M+ biotech company despite being a C student in biology
  • Hired biology tutors to learn fundamentals
  • Partnered with technical experts for deep domain knowledge
  • Focused on commercialization aspects while experts handled technical side
  • Maintained beginner's mindset despite previous success in other ventures

Benefits of This Model

  • Faster time to market by leveraging existing expertise
  • Reduced learning curve in complex industries
  • Ability to enter multiple industries without deep technical background
  • Focus on business growth while experts handle technical complexity
  • Scalable approach that can work across different industries
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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