Sales Funnel Converts Visibility

A sales funnel is a systematic approach to convert visibility and attention into actual sales by guiding potential customers through specific stages.

Core Components of a Basic Sales Funnel

• Get eyeballs/visibility first
• Convert a percentage into leads
• Turn leads into paying customers
• Scale what works, cut what doesn't

Real World Example: Mother-in-Law's Pillow Business Success

• Started with basic visibility steps:

  • Had 10-20 friends buy pillows at cost through Etsy
  • Got initial reviews from friends and family
  • Ran small $100 ad campaign on Etsy
  • Let word-of-mouth drive organic growth

• Built trust through quality and service:

  • Delivered high-quality products consistently
  • Provided personal customer service (taking calls directly)
  • Maintained direct relationships with customers
  • Generated repeat business through satisfaction

• Expanded through targeted outreach:

  • Approached doorman buildings in NYC
  • Secured wholesale contracts for lobby decorations
  • Focused on specific, high-value customer segments

Key Success Factors

• Start small and test
• Focus on quality over rapid scaling
• Let organic growth drive expansion
• Build genuine customer relationships
• Find specific niches that work
• Keep marketing costs low ($300 over 2 months)
• Scale only when comfortable with workload

Results

• Achieved high 6-figures in revenue
• Generated nearly 10,000 sales on Etsy
• Maintained 5-star seller rating
• Built sustainable business model
• Created steady, manageable growth

The framework shows how systematic approach to customer acquisition, combined with quality product and service, can build a successful business without massive marketing spend.