90-Day Market Crash Rule
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A framework for handling market crashes and avoiding emotional decision-making, based on Shaan Puri's experience and lessons learned.
Core Philosophy
- Distinguish between reacting (emotional) vs responding (logical)
- Take simple ideas seriously and stick to predetermined plans
- Avoid changing strategy just because markets crash
The Decision Framework
- Assess Existential Risk
- First question: "Is the wolf at the door?"
- Determine if there's a genuine crisis threatening survival
- Only change course if truly facing existential threat
- If No Crisis Exists:
- Do absolutely nothing for 30-90 days
- Let emotions cool off
- Wait to see where things land
- Stick to original strategic plans
Common Mistakes to Avoid
- Making decisions based on:
- Fear or greed
- Hot tips from family "experts"
- Market timing attempts
- Fancy-sounding terms you don't fully understand
- Throwing out long-term plans due to short-term market movements
- Overreacting to market news and commentary
Better Decision Making Process
- Write down argument for and against decisions
- Let emotions settle before making choices
- Make decisions based on logical rationale that can be documented
- Focus on predetermined strategic shifts rather than reactive changes
- Evaluate counterarguments before taking action
Key Insight
- Most poor decisions come from reacting vs responding
- Reaction = Making decisions in the moment based on emotion
- Response = Making decisions after emotions cool, based on logical rationale
01:00 - 09:10
Full video: 50:00SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.