90-Day Market Crash Rule

A framework for handling market crashes and avoiding emotional decision-making, based on Shaan Puri's experience and lessons learned.

Core Philosophy

  • Distinguish between reacting (emotional) vs responding (logical)
  • Take simple ideas seriously and stick to predetermined plans
  • Avoid changing strategy just because markets crash

The Decision Framework

  1. Assess Existential Risk
  • First question: "Is the wolf at the door?"
  • Determine if there's a genuine crisis threatening survival
  • Only change course if truly facing existential threat
  1. If No Crisis Exists:
  • Do absolutely nothing for 30-90 days
  • Let emotions cool off
  • Wait to see where things land
  • Stick to original strategic plans

Common Mistakes to Avoid

  • Making decisions based on:
    • Fear or greed
    • Hot tips from family "experts"
    • Market timing attempts
    • Fancy-sounding terms you don't fully understand
  • Throwing out long-term plans due to short-term market movements
  • Overreacting to market news and commentary

Better Decision Making Process

  • Write down argument for and against decisions
  • Let emotions settle before making choices
  • Make decisions based on logical rationale that can be documented
  • Focus on predetermined strategic shifts rather than reactive changes
  • Evaluate counterarguments before taking action

Key Insight

  • Most poor decisions come from reacting vs responding
  • Reaction = Making decisions in the moment based on emotion
  • Response = Making decisions after emotions cool, based on logical rationale
01:00 - 09:10
Full video: 50:00
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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