Kendrick Lamar Fan Site

Kevin shares a story about creating a fan website for rapper Kendrick Lamar with his cousin.

"My cousin and I started this Kendrick Lamar website. This would've been around 2014. We actually became like the biggest source of Kendrick Lamar news on the internet before he drops his first album Good Kid M.A.A.D City. No one really knew Kendrick, only super fans knew him.

There was a period where I think Kendrick's manager even called my cousin and was like, 'We really appreciate what you're doing for Kendrick, you're putting his name out there.'

The way we monetized that is we were just selling shirts, just print-on-demand shirts. I think we probably made like 30 or 40 grand doing that. Then after the album dropped and he blew up, all of a sudden he trademarked his name and we had to shut the site down. But that was another weirdo internet thing that we did."