Public Pivot Framework

Eric Ries, author of The Lean Startup, has a specific framework for how companies should pivot and communicate changes. Here's his approach to executing successful pivots.

Core Philosophy

• Take old assumptions/ideas to the "town square" and publicly execute them
• Must be explicit about killing old assumptions to avoid team confusion
• Avoid blending old and new ideas together gradually

Why Public Execution Works

• Creates clear break between old and new direction
• Prevents team confusion about priorities
• Stops people from trying to merge old/new ideas
• Allows clean slate for new direction

Key Elements of the Framework

• Explicitly state what assumptions were wrong
• Explain what was learned through testing/experience
• Clearly communicate what new direction will be
• Make clean break from old way of thinking

Example: Instagram's Pivot

• Publicly abandoned location-based check-ins
• Declared "location means nothing now"
• Clearly stated new focus: photos with filters
• Created clean break from old product (Burbn)
• Launched new product with new name and identity

Common Pivot Mistakes

• Being afraid to admit wrong assumptions
• Trying to gradually blend changes
• Keeping team half-confused about direction
• Not making explicit declaration of change
• Attempting to bolt new ideas onto old framework

Benefits of Public Execution

• Team gets clear direction
• Everyone understands what's changing
• Prevents half-measures and confusion
• Creates momentum for new direction
• Allows full commitment to new path

The key insight is that most CEOs are too afraid to publicly admit being wrong, leading to confusing half-pivots. A clean break with clear communication is essential for successful change.