College Party Tour

Mike Posner describes how college party promoters operate as hustlers who book artists to perform at college venues, based on his early career experience performing at universities.

Key Points:

• College Booking Process:

  • Local promoters book artists to play at bars and college venues
  • Start with small shows ($500 per show) to test market demand
  • Book return shows if initial performance successful
  • Shows grow organically through word of mouth

• Growth Pattern:

  • First show: 25-50 people attend
  • Return shows: Crowds grow to 300+ people
  • Fans know all the words to songs
  • Multiple shows per weekend (2-3 shows)

• Revenue Model:

  • Initial shows pay around $500
  • Multiple shows per weekend create steady income
  • Cash collected after each performance
  • Money deposited between college classes

• Schedule Management:

  • Classes scheduled Tuesday-Thursday
  • Shows performed Thursday-Saturday nights
  • Travel and perform at 2-3 venues per weekend
  • Return for classes following week

This model allows artists to build a grassroots following while promoters create sustainable revenue through repeat bookings and growing audiences.