Logan Paul's Prime Photo
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A story about how Logan Paul cleverly turned a potentially compromising photo into viral marketing for his Prime drink launch at Walmart.
"When Logan Paul and KSI launched Prime, they did a photoshoot of them drinking the product. There's this viral image where it's Logan Paul drinking a Prime and KSI drinking Prime, but KSI was kind of bent down on one knee. Then somebody photoshopped them together so it looked like KSI was going down on Logan Paul.
Instead of being embarrassed, they printed a cardboard cutout of that and put it in the aisle of Walmart where they were launching. The news was they're launching in Walmart, but instead of just saying 'Hey guys, we're so excited, we launched in Walmart,' Logan Paul knew how to go viral around his product. He gave people a reason to share the news, which was putting him and KSI in a compromising situation, made a joke out of it, and that image got 100 million views."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.